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Range Rover 'being Henry' by The Brooklyn Brothers
Campaign Work, Wednesday, 04 May 2011 11:51AM
Range Rover, the Land Rover owned car brand, has created an interactive Hollywood-inspired film with The Brooklyn Brothers to promote the Range Rover Evoque.
Range Rover ‘being Henry’ by The Brooklyn Brothers
The campaign, 'Being Henry', allows users to choose the outcome of the film in the style of a 'choose your own adventure' storybook. As the Evoque comes in a range of options, the film uses the choices the player makes on behalf of Henry and translates them into a personalised Evoque.
In addition to being seeded online, the film will be shown at motor shows. The film was directed by Nick Gordon through Somesuch & Co. The digital production company was Less Rain and the music was by Soundtree. Post production was by Prime Focus with audio post production by Pure Soho/Grand Central/Angell.
This article was first published on Campaign Work
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