Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
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Renault 'kiss my glass' by Publicis London
Campaign Work, Wednesday, 01 June 2011 04:34PM
Renault UK has launched an outdoor ad campaign to promote its Renault Mégane Coupé-Cabriolet by Publicis London.
Renault 'kiss my glass' by Publicis London
The ad shows a sharp white Megane Coupe-Cabriolet against a grey background accompanied by the headline "Rain. Kiss my Glass." to demonstrate that even when the car's roof is raised it feels as though it is down.
The work was art directed by Robert Amstell and written by Matthew Lancod. The campaign will run on 48 and 96 sheets nationwide and media planning was by OMD.
This article was first published on Campaign Work
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