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Ikea 'little things' by Mother
Campaign Work, Wednesday, 29 June 2011 10:59AM
Mother has created a 30" second TV campaign, 'little things' to announce the launch of the IKEA summer sale.
The creative spot a man talking to the camera as he walks around in an IKEA store.
The ad promotes the Ikea summer sale offering up to 75% off, and plays on the concept that this will make consumers feel 75% happier.
In a nod to the previous ‘Cats’ campaign, the film also features a lone cat in an Ikea warehouse.
It was directed by Salmon through Crossroads Films. Editing was through The Whitehouse and post production was by Framestore.
This article was first published on Campaign Work
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