In association with
Campaign Work, Tuesday, 05 July 2011 11:47AM
The work is part of the brand’s ‘World’s Most Refreshing Beer’ activity. It will comprise of a series of 40-second spots posted on YouTube. The campaign will also have a Facebook page, ‘Closest to Cold,’ created to support the push.
This article was first published on Campaign Work
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.