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Heineken 'snakeskin jacket' by Wieden + Kennedy New York
Campaign Work, Tuesday, 05 July 2011 03:15PM
Heineken has launched a US TV ad for its Heineken Light, created by Wieden+Kennedy New York, which features a man featuring a man wearing snakeskin jacket at inappropriate times until finding just the right occasion for it - a secret snake fight.
Heineken 'snakeskin jacket' by Wieden & Kennedy New York
The ad airs on US national TV and is also available on Heineken’s YouTube Channel and Facebook page. The ad was art directed by Stuart Jennings and written by Brandon Henderson. It was directed by Noam Murro through Biscuit Filmworks.
This article was first published on Campaign Work
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Hey, businesses: ditch YouTube and Head over to Vine
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.
