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ESPN 'fantasy forever' by Wieden & Kennedy New York
Campaign Work, Thursday, 21 July 2011 10:40AM
ESPN is promoting its fantasy football league with this TV ad created by Wieden & Kennedy New York.
ESPN 'fantasy football' by Wieden & Kennedy New York
The ad, centred around fantasy leagues shared by friends, tells users its league will stand the test of time.
In the spot called "draft", the director Matt Asselton shows the escapades of past fantasy football leagues.
The ad is part of the "fantasy forever" campaign, which extends to radio, print, and digital.
This article was first published on Campaign Work
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