In association with
ESPN 'evolution of touchdown dance' by Wieden & Kennedy New York
Campaign Work, Tuesday, 26 July 2011 01:00PM
ESPN is marking the return of the NFL by celebrating the history of touchdown dances.
ESPN 'evolution of touchdown dance' by Wieden & Kennedy New York
In an online ad, the dancer Judson Laipply, whose "Evolution of Dance" video has more than 175 million views on YouTube, recreates some of American football's most famous touchdown celebrations. It concludes with the strapline: "It's not crazy. It's sports."
The ad was written by Geoff Proud, art directed by Alon Zouaretz and directed by Andrew Robertson.
This article was first published on Campaign Work
Related articles
- ESPN "born into it" by Wieden & Kennedy New York
- ESPN 'handshakes' by Wieden & Kennedy New York
- ESPN 'vending machine' by Wieden & Kennedy New York
- ESPN Classic in Rugby World Cup push
- School Reports 2011: Wieden & Kennedy
- ESPN 'Monday Night Football' by Wieden & Kennedy New York
- ESPN 'decent proposal' by Wieden & Kennedy New York
- ESPN launches real-time digital outdoor campaign
- ESPN 'fantasy forever' by Wieden & Kennedy New York
- ESPN 'opening day' by Wieden + Kennedy New York
- ESPN 'top up tv' by Bruce Dunlop & Associates
- ESPN 'Rockumentary' by Wieden & Kennedy New York
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
