Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 28 July 2011 03:25PM
Sky Sports 'start of the season' by Brothers and Sisters
The spot, which was directed by Ivan Bird through Rattling Stick, documents the ups and downs that fans go through when watching their team play.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.