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Domino's 'raising the bar' by Crispin Porter & Bogusky
Campaign Work, Monday, 01 August 2011 10:45AM
As part of a new campaign, Domino's is displaying customer feedback - good and bad - on a 4,630-square-foot billboard in Times Square, New York, and has launched a TV ad starring real Domino's store managers.
Domino's 'raising the bar' by Crispin Porter & Bogusky
The store managers Jess Hreniuk and Jose Castillo star in the TV ad, which aims to show the attention placed on customer feedback in a Domino’s store and also the surprise at seeing people's comments on the brand in Times Square.
Customers who have feedback displayed on the billboard receive a link to a video clip of their comment.
This article was first published on Campaign Work
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