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Lucozade 'the arrival' by Grey London
Campaign Work, Thursday, 11 August 2011 02:50PM
An unsigned band, The James Cleaver Quintet, play a live version of the festival anthem Buck Rogers by Feeder in the latest Lucozade ad by Grey London.
Lucozade 'the arrival' by Grey London
The ad, which follows previous spots featuring artists including Tinie Tempah and DJ Fresh, is supported by a three-minute "making of" film.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
