Wilkinson Sword 'mow the lawn' by JWT New York
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Kraft Foods 'Velveeta Cheesy Skillets' by Wieden & Kennedy Portland
Campaign Work, Monday, 15 August 2011 04:35PM
Kraft Foods has launched a campaign to promote Velveeta Cheesy Skillets, aimed at mothers looking for meal-time solutions without having to spend too long in the kitchen.
Kraft Foods 'Velveeta Cheesy Skillets' by Wieden & Kennedy Portland
In both the TV and digital executions, a blacksmith asks us to embrace the open flame and wield our skillets to forge our family a dinner of liquid gold Velveeta Cheesy Skillets.
This article was first published on Campaign Work
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