Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 15 August 2011 04:35PM
Kraft Foods 'Velveeta Cheesy Skillets' by Wieden & Kennedy Portland
In both the TV and digital executions, a blacksmith asks us to embrace the open flame and wield our skillets to forge our family a dinner of liquid gold Velveeta Cheesy Skillets.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.