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Rice Krispies 'the little fish who loved the stars' by Leo Burnett London
Campaign Work, Tuesday, 23 August 2011 02:00PM
Kellogg has launched its first ad campaign for Rice Krispies Multi-Grain Shapes.
A fish dreams of an adventure and sets off on a voyage in a rocket made of multi-grain shapes. As it navigates its way through Rice Krispies stars, it realises it was born to be a fish and returns home before jumping into a bowl full of Rice Krispies cereal with milk. The narration is voiced by Vic Reeves.
The spot, by Leo Burnett, finishes with the strapline: "There’s a story behind every shape."
The ad was shot in-house at the studio of the production company th1ng. It was written by Sarah Clift, art directed by Don Bowen, and directed by Tom, Dick and Harry.
This article was first published on Campaign Work
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