Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
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Birds Eye 'give a bear a home' by AMV BBDO
Campaign Work, Thursday, 25 August 2011 09:50AM
The Birds Eye "Polar Bear" mascot opens the freezer to be confronted by a vision of himself in the latest ad for the frozen-food brand.
Birds Eye 'give a bear a home' by AMV BBDO
Birds Eye is releasing mini versions of the bear through an on-pack promotion.
The campaign is spearheaded by a TV ad this month and activity on its Facebook page.
This article was first published on Campaign Work
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