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Campaign Work, Tuesday, 30 August 2011 02:09PM
The TV ad instructs doctors, lawyers, teachers and pest-control staff that their only job on a Monday evening is to watch football.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.