VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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Rice Krispies Squares 'it's all lies, they're not even square' by Leo Burnett
Campaign Work, Monday, 05 September 2011 10:34AM
Kellogg is launching a campaign for Rice Krispies Squares targeted at young adults.
Rice Krispies Squares 'it's all lies, they're not even square' by Leo Burnett
In each execution, the brand looks to promote itself through a monstrous lie, but then immediately confesses that it is, indeed, all lies.
This article was first published on Campaign Work
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