VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm
Campaign Work, Wednesday, 07 September 2011 02:49PM
Saatchi & Saatchi Stockholm has created a live event for Ariel called "Fashion Shoot" in the Swedish capital. Attendees were able to control a giant robot that shot food products, such as ketchup and chocolate, at a conveyor belt of high-end designer clothing.
Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm
If a participant shot and stained a piece of clothing, it then got washed with Ariel in front of them and they won the cleaned garment. Users on Facebook also had a chance to control the robot. The robot was built by B-Reel and Atomgruppen.
The campaign was written by Petter Dixelius and Erik Hiort af Ornäs, and art directed by Gustav Egerstedt and Lisa Engardt.
This article was first published on Campaign Work
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