Agency: JWT, New York
In association with
Campaign Work, Tuesday, 13 September 2011 11:28AM
It was written by Richard Flintham, Dirk Van Dooren and Alice Stein, and directed and photographed by Leila and Damien de Blinkk, with cinematography by Marc Gomez del Moral.
The teaser campaign launched earlier this month in the shape of a 60-second trailer, running online and in cinemas, and will be followed by eight short films to run throughout August, September and October.
The campaign also runs on TV, in print, outdoor and in-store.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.