Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Fox 'The Walking Dead' by Red Bee Media
Campaign Work, Friday, 30 September 2011 10:46AM
To promote season two of Fox's 'The Walking Dead' Red Bee Media has created a personalised Facebook app.
FOX 'left behind' by Red Bee Media
The app centres on a film that immerses the viewer into the show and lets the user experience what it’s like to be amongst the ‘walking dead’.
Through Facebook Connect and users’ own webcams users get a personalised survivor experience, which includes photos of the users’ Facebook friends appearing in the film, amongst other personal data. The app goes live early October and will run across the Facebook pages of over 20 global markets.
This article was first published on Campaign Work
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