VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Drinkaware 'good times' by OgilvyOne
Campaign Work, Tuesday, 25 October 2011 09:22AM
OgilvyOne has launched an app called Good Times that allows users to track their friends' whereabouts on a map and gives tips on smarter ways to drink alcohol.
Drinkaware 'good times' by OgilvyOne
- A night you'll never forget/ A night you can't remember
The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record their "good times".
They can also can link to Facebook to share their photos and messages. The campaign is supported by outdoor advertising, social media, digital display and a mobile site providing tips and advice for consumers.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
