In association with
Campaign Work, Tuesday, 08 November 2011 09:18AM
The ad first aired during Sunday (6 November) evening’s The X Factor on ITV1 and sees the finalists perform a version of the Christmas classic When You Wish Upon A Star – arranged by the producer Richard "Biff" Stannard.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.