In association with
Campaign Work, Tuesday, 08 November 2011 12:48PM
Spacey appears as a slick designer type, a creative screenwriter and a Malibu family guy – and finally as himself – in one of a series of American Airlines ads by McCann London that break on UK television on 12 November at 6.05pm on ITV1.
The campaign was directed by Chris Palmer of Gorgeous and filmed in Los Angeles. Palmer worked closely with Spacey in developing the three characters, who reflect the broad American Airlines premium flyer demographic.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.