VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
American Airlines 'the individual' by McCann London
Campaign Work, Tuesday, 08 November 2011 12:48PM
Kevin Spacey, the Academy Award-winning actor and Old Vic artistic director, takes on three new roles as part of a campaign to promote American Airlines.
American Airlines 'the individual' by McCann London
Spacey appears as a slick designer type, a creative screenwriter and a Malibu family guy – and finally as himself – in one of a series of American Airlines ads by McCann London that break on UK television on 12 November at 6.05pm on ITV1.
The campaign was directed by Chris Palmer of Gorgeous and filmed in Los Angeles. Palmer worked closely with Spacey in developing the three characters, who reflect the broad American Airlines premium flyer demographic.
This article was first published on Campaign Work
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Ad Operations Executive/Trafficker Propel £2600 - £30000 per annum + Benefits, City of London
- Senior Marketing Manager Future Publishing £competitive+bens, Bath
- Content Manager/ Team Leader - Central Leicester ASG £33,000 - £35,000, Central Leicester
- Midweight Front End Developer- salary up to £35k Digital Gurus £30000 - £35000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- WCRS scoops £15m European Betfair ad account
Most commented
-
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
