Agency: JWT, New York
In association with
Campaign Work, Monday, 14 November 2011 04:33PM
The spot shows a little girl acting as a coxswain to a crew of eight rowers at Henley.
It was created by Grey's Paul Moran and Gary McNulty and was shot by Bare Films' Joanna Bailey in co-production with Production International.
The Make-A-Wish Foundation grants wishes to children and young people fighting life-threatening illnesses.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.