In association with
Campaign Work, Tuesday, 22 November 2011 02:36PM
The TV work centres on two plastic phone heads talking about headphones. One of the heads is wearing the A&C headphones and points out that, not only do the "earmuffs" keep you warm, they play music too.
The campaign features two TV executions, and exclusive content on video-on-demand and YouTube, and is supported by print, tactical outdoor and online.
It was written by John Cherry, Sam McCluskey and Becca Pottinger, and art directed by Gui Borchert. It was directed by Tim Godsall through Biscuit UK.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.