Cuervo 'Cuervo Cold' by Albion

Campaign Work, Wednesday, 23 November 2011 09:46AM

Cuervo and the band OK Go have launched an integrated campaign.

Cuervo 'Cuervo Cold' by Albion

Cuervo 'Cuervo Cold' by Albion

Conceived in conjunction with Albion, the partnership will allow fans to be featured in a music video of OK Go performing live in Brazil.

Fans can Tweet and Facebook their avatars into a video of the performance. The gig in Rio de Janeiro will be broadcast online.

The work was created by Nick Darken, and the production company was Mind’s Eye Media.

This article was first published on Campaign Work

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