Campaign Work, Wednesday, 23 November 2011 09:46AM
Conceived in conjunction with Albion, the partnership will allow fans to be featured in a music video of OK Go performing live in Brazil.
Fans can Tweet and Facebook their avatars into a video of the performance. The gig in Rio de Janeiro will be broadcast online.
The work was created by Nick Darken, and the production company was Mind’s Eye Media.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.