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Campaign Work, Monday, 16 January 2012 02:09PM
The spot sees Orlov contemplating whether his ageing head of IT is still up for the job, prompting a tearful Sergei to fear that he’s going to be sacked.
However, rather than give him the boot, Orlov buys Sergei a new state-of-the-art laptop so he can work "all day and all night". The new execution marks a return to the meerkat’s Russian mansion, following a series of previous ads that showed Orlov and Sergei meeting the UK public.
The ad was written by Matt Lloyd and Javier Romartinez, and art directed by Stephen Misir. It was directed by Darren Walsh through Passion Pictures.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.