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Lurpak 'lightest' by Wieden & Kennedy
Campaign Work, Tuesday, 17 January 2012 09:52AM
Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch in ten years.
Lurpak 'lightest' by Wieden & Kennedy
Wieden & Kennedy created a 60-second TV ad, as well as press, outdoor, digital and in-store work. The TV spot recalls the dramatic effects used in Lurpak’s "kitchen odyssey" campaign.
It was art directed by Andy Kelly and directed by Dougal Wilson through Blink.
This article was first published on Campaign Work
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