VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
JCPenney 'no' by Mother New York
Campaign Work, Friday, 27 January 2012 09:50AM
JCPenney's new campaign by Mother New York features shoppers saying "No" to complicated sales prices.
JCPenney 'no' by Mother New York
As well as a a TV commercial, the campaign includes a Facebook page where shoppers can scream into a "No-Meter" to measure their level of frustration and an out-of-home takeover of 34th Street Herald Square station.
This article was first published on Campaign Work
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