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Coca-Cola 'Coke polar bowl' by Wieden & Kennedy Portland
Campaign Work, Monday, 06 February 2012 12:19PM
The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.
Coca-Cola 'Coke polar bowl' by Wieden & Kennedy Portland
In the animated film, the polar bears watched the game and shared a Coke. Fans were able to follow the action live with them "in the Arctic" by visiting www.CokePolarBowl.com.
The live stream showed the bears’ reactions to all the plays on the field, the half-time show and commercials.
The bears also took over the official @CocaCola Twitter account on game day. Fans were able to exchange Tweets with the bears and share select moments from the live stream with friends via social media.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
