Chevrolet '2012' by Goodby, Silverstein & Partners
Campaign Work, Monday, 06 February 2012 02:58PM
Chevrolet released six ads for this year's Super Bowl, including a controversial one that features its Silverado model in a post-apocalyptic world.
Ford has objected to the commercial showing the owner of a Ford pickup not making it to a meeting point safely after an apocalyptic event.
Goodby, Silverstein & Partners also created the Chevy Game Time app. During the Super Bowl, the car-maker gave away 20 Chevys and thousands of other prizes with the app.
Users were able to download it and play along during the Super Bowl.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.