Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Wednesday, 08 February 2012 02:34PM
Orange 'Orange swapables' by Fallon
The integrated campaign was created by Fallon, with direct marketing by Chemistry, retail by Iris and digital by Poke.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.