Agency: JWT, New York
Campaign Work, Wednesday, 15 February 2012 09:42AM
The rally will take place between 23rd and 27th May and will be led by two recent Formula 1 World Champions leaving from Hampton Court Palace. It culminates in the arrival at the 2012 Monaco Grand Prix.
WCRS have designed a campaign of four print and digital executions inspired by classic rally and travel posters that will appear the in The Financial Times.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.