VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Kwik Fit 'mates rates' by DDB UK
Campaign Work, Friday, 02 March 2012 11:33AM
DDB UK has created a TV and radio campaign for Kwik Fit.
Kwik Fit 'mates rates' by DDB UK
Six executions will air this month and run throughout the year. One shows Barbara, a café worker, sneaking her local Kwik Fit centre manager an extra-generous portion of bacon. Barbara is convinced that it is this special treatment that gets her great rates.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
