Campaign YouTube, Friday, 02 March 2012 02:26PM
David Prideaux, executive creative director, Publicis Chemistry
Why I like this
I don't like this. I lurve this. A deft piece of animation turns cooling towers into Colonel Blimp-like characters who, to their horror, are blown to smithereens.
It punctures the smugness of electricity companies and makes them look like old farts. And it positions Ecotricity as the snapping underdog whose time has come. Genius.
The animation is deceptively simple, with some lovely directorial touches. The towers that salute as they tumble over, like small boys falling into a swimming pool, make me laugh each time I watch them.
The wind turbines that spring up look clean and (ahem) efficient. The aria from The Marriage Of Figaro is the perfect counterpoint to all the destruction. "Dump the big six" is a great line that tells you what to do.
And, if you click through, you can send a message to your own electricity company, explaining why you want to dump them.
Persuading people to change their electricity company is as difficult as getting them to move their bank account. If anything can give you a chance, this will.
This article was first published on Campaign YouTube
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