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McDonald's 'come as you are' BETC Paris
Campaign Work, Tuesday, 06 March 2012 10:54AM
BETC Paris has created the next phase in McDonald's "come as you are" campaign.
McDonald's 'come as you are' BETC Paris
In the French capital, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it.
The event was filmed and can be viewed at http://youtu.be/iUYD0R5nOGc.
The work was written by Arnaud Assouline and art directed by Benjamin Le Breton. The photographer was Laurent Seroussi.
This article was first published on Campaign Work
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