In association with
Campaign Work, Tuesday, 06 March 2012 11:41AM
The 30-second ad will air in Germany and run in UK cinemas in early March, alongside a print campaign with three different motifs.
A version that is being converted into stereo 3D will be shown in German cinemas from late April.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.