Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Campaign Work, Wednesday, 07 March 2012 12:47PM
Santander '123 Current Account' by Euro RSCG London
The spot was created by Euro RSCG London.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.