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The Army 'Do more. Be more' by Publicis London
Campaign Work, Monday, 12 March 2012 09:08AM
Publicis London has created an ad to encourage people to join the Territorial Army. It sets out a "mission briefing" as part of the TA's "Do more. Be more" campaign.
The Army 'Do more. Be more' by Publicis London
The spot is supported by social media ?activity by AKQA that invites users to work alongside TA soldiers to ?complete a mission.
The ad was written by Ed Robinson, art directed by Dave Hillyard and directed by Finn McGough through Rogue Films.
This article was first published on Campaign Work
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