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Boots 17 'peep show' by Mother
Campaign Work, Monday, 12 March 2012 09:23AM
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer's products, written by young, unsigned artists.
Boots 17 'peep show' by Mother
Who’s Checking Out Who, by Beca, was one of the standout tracks, and so Boots created an online music video for it.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
