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Ikea 'sleep like a princess' by Mother
Campaign Work, Tuesday, 13 March 2012 04:57PM
Ikea has put its range of Sultan mattresses to the test in a new advertising campaign that uses a real princess.
Ikea 'sleep like a princess' by Mother
Tags: IKEA princess
The press and radio campaign features Princess Xenia Gabriela Florence Sophie Iris of Saxony. She was invited to use Ikea’s quick, easy and free mattress guide (www.ikea.co.uk/mattressguide) to discover the perfect mattress that complemented her sleeping habits.
This article was first published on Campaign Work
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