In association with
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
Campaign Work, Tuesday, 20 March 2012 09:59AM
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
In the spot, the chef reminisces about the source of his inspiration, and we see a flashback to the 70s, when a "mini" Heston is at a kitchen table enjoying a hot cross bun.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Senior Account Director Purple Consultancy £55000 - £65000 per annum, London
- Senior Account Manager Purple Consultancy £34000 - £40000 per annum, London
- Senior Account Manager Purple Consultancy £38000 - £45000 per annum, London
- Forward Thinking Senior Digital Project/ Account Manager Purple Consultancy £38000 - £45000 per annum, London
- Account Director Purple Consultancy £45000 - £52000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.


