Campaign Work, Tuesday, 10 April 2012 03:27PM
"A new era of computing" is set in ancient China, medieval times and the Old West.
The first spot, "desperado", debuted on US TV after a global launch through paid promotion on Twitter.
It was written by Matt Fee, art directed by Greg Wyatt and directed by Daniel Kleinman through Rattling Stick.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.