VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Tuesday, 10 April 2012 03:27PM
Intel 'desparado' by Venables Bell & Partners
"A new era of computing" is set in ancient China, medieval times and the Old West.
The first spot, "desperado", debuted on US TV after a global launch through paid promotion on Twitter.
It was written by Matt Fee, art directed by Greg Wyatt and directed by Daniel Kleinman through Rattling Stick.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.