Agency: JWT, New York
Campaign Work, Wednesday, 18 April 2012 10:23AM
The work was directed by Alejandro González Iñárritu, who shot Babel, 21 Grams, Amores Perros and the "write the future" spot for Nike.
It aims to "honour the amazing mothers behind Olympic athletes" and shows the hard work mums do to raise their children to see them succeed.
The two-minute spot will launch exclusively online to P&G Facebook fans on 17 April. Shorter, localised versions of the spot air on TV from 8 May.
The work was written by Kevin Jones and art ?directed by Ollie Watson. The production company was Anonymous Content.
This article was first published on Campaign Work
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