In association with
Campaign Work, Wednesday, 18 April 2012 12:10PM
The campaign involves a mix of above- and below-the-line advertising, social media, experiential marketing and PR activity, and kicks off with a new microsite.
At the heart of the campaign will be "Professor Gregg T Bud" – Greggs' own "tastebudologist".
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.