Agency: JWT, New York
Campaign Work, Monday, 23 April 2012 02:33PM
The online campaign features a song and video with contributions from famous musicians including The Roots, Jack Black, Chris Martin from Coldplay, John Legend, Jim James from My Morning Jacket and Regina Spektor.
The activity, which includes print work, aims to spark a movement to put books in the hands of children who need them most.
This article was first published on Campaign Work