In association with
Campaign Work, Tuesday, 01 May 2012 11:22AM
Created by St Luke’s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.