Agency: JWT, New York
Campaign Work, Wednesday, 06 June 2012 09:48AM
It uses the headline "The power to get closer" and demonstrates the results that Canon’s high zoom IXUS and PowerShot products can achieve.
The work is the agency’s first since its launch in April. It was written and art directed by Richard Holmes and Remco Graham.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.