VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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Ikea 'party proof kitchens' by Mother
Campaign Work, Tuesday, 12 June 2012 11:09AM
Ikea has unveiled an interactive demo that allows customers to take part in a "party-proof" test to prove the durability of its kitchens range.
Ikea 'party proof kitchens' by Mother
Tags: Ikea kitchen
Taking inspiration from the 2010 TV ad, "kitchen", also created by Mother, the activity allows users to move a dancing man on screen to put an Ikea kitchen through its paces, emphasising the brand's 25-year guarantee on all kitchens.
The work appears on the Ikea website.
This article was first published on Campaign Work
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