In association with
Campaign Work, Tuesday, 12 June 2012 11:09AM
Taking inspiration from the 2010 TV ad, "kitchen", also created by Mother, the activity allows users to move a dancing man on screen to put an Ikea kitchen through its paces, emphasising the brand's 25-year guarantee on all kitchens.
The work appears on the Ikea website.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.