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Campaign Work, Wednesday, 20 June 2012 09:47AM
The spot, by Bartle Bogle Hegarty, shows a BA carrier cruising along London's streets before arriving at the Olympics site in East London to drop off its passengers.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.