Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 02 July 2012 10:44AM
Toyota '45 years' by Y&R Peru
The work consists of three spots: "couple", "dog" and "friend".
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.