VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Carlsberg 'the crate escape' by Fold7
Campaign Work, Monday, 09 July 2012 12:14PM
A group of Carlsberg-drinking males try to escape an oppressive female-centric spa in the latest global ad to support the brand's "that calls for a Carlsberg" strategy.
Carlsberg 'the crate escape' by Fold7
"The crate escape", created by Fold7, is a tongue-in-cheek interpretation of the film The Great Escape, in which men join forces in a spa to make their weekend more enjoyable.
Elmer Bernstein’s original score for The Great Escape acts as a backdrop to the spot.
The work was created by Ryan Newey and John Yorke, and directed by Peter Lydon through 76 Ltd.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
